Excellent Search Engine Optimization (SEO) is the best way for your customers to quickly find you online. How do you make sure your website is optimized to rank at the top of search engine results? And how do you decide which keywords to use? Amy Falcione of Big Picture Marketing will cover the foundations of keyword research, on-page SEO and local SEO to get you on your way to the top of Google’s page 1. She’ll show you how to find the right keywords for your business, best practices for sprinkling those keywords throughout your site and tips and tricks to optimize your Google My Business profile.